Bryce Hoffman is a bestselling author, speaker and consultant. As an award-winning journalist writing for newspapers in California and Michigan, he spent two decades covering major companies in the automotive, technology and biotechnology and technology industries. Bryce was given unparalleled access to startups and major multinationals. His book, American Icon: Alan Mulally and the Fight to Save Ford Motor Company has become a manual for CEO’s and a guide for organizations that want to transform their cultures and build winning teams. In researching for the book, Bryce was granted unprecedented access to Ford’s top executives and top-secret documents and reveals the untold story of the covert meetings with the UAW leaders that lead to a game-changing contract, the battle to keep the Ford family together and their secret pact with Toyota and Honda that helped prop up the automotive supply base. Bryce is now sharing his management secrets he learned from some of the top executives in America. He offers principles to lead through his books, speeches and consulting.